Can Pinterest benefit your business?

Can Pinterest benefit your business?


Yes! Social marketing is essential in today’s voyeuristic society, look at Facebook and Twitter. All the big brands are milking those social markets and they are now starting on Pinterest.




What is Pinterest? 

Basically it is a website that pretends to be a virtual on-line notice board that allows you to upload pictures for other people to see, or you can Pin pictures to it from other your or peoples websites. You can group pictures of a similar ilk together on what they call ‘Boards’.


So how can Pinterest help you business?

Well Pinterst are currently the fastest growing website in the world with over 10 million users. The demand for accounts is so great that they have had to restrict new users with an Invite system (Google did the same when they started Gmail). Users have to be invited to join from a friend who already has an account or wait in a long queue to be given an account by Pinterest, this can take months. The invite system allows Pinterest to maintain control over the growth of the website and thus the amount of servers required.

If you can get an account it is an excellent way do display your wares, if people like what they see they might pin them to their boards for their friends too see and so on. Make sure if you pin a your product photo, that it is pinned from the relevant page on your website, this allows people to click through and purchase it from you. At the very worst it is a quality backlink to your website, at it’s best your board could go viral and receive literally millions of Pins and visits.  Check out the Esty Pinterest pages, they are a social commerce website focused on handmade or vintage items as well as art and craft supplies.  They have done Pinterest marketing perfectly.


Is Pinterest legal?

Erm… the verdict is still out on this question…… Do not upload someone else’s copyrighted material and personally I wouldn’t even Pin someone else’s material just yet!


Social Marketing recap

This means if you are running a business then your social marketing strategy should now consist of as many of the following as possible:

  • Pinterest
  • Twitter
  • Facebook
  • Google+
  • Squidoo
  • LinkedIn
  • Youtube
  • Wikipedia page on your unique product
  • Myspace
  • Social Bookmarking sites (Digg, Stumbleupon etc)


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